each night...

Last night, as I sat down at a table to complete a sale for $1700, I realized a few things.

One of which, was the reason why I failed at a few potential sales the week prior - I was not 100% sure/clear of what I was selling.  You see, the first thing that anyone will see is the person.  Not the product.

That is sometimes easy to forget.


If the product is badass enough... and expectations are matched by the potential customer,...  then there is only one ingredient that can alter the outcome... The person selling it.

When you look at someone, you can almost immediately tell:

How comfortable are they?
How well do they know what they are selling?
Do they believe in what they are selling?
How much can you trust them?

Any confusion will lead to an outcome that you do not want.


My first gig out of college, I sold a startup service to businesses.  It was my first sales gig And I failed big time.

I was not comfortable with the product.. or myself.
I knew a little about the product, but did not believe in it.
As a young lad, I was still unsure of what I wanted to do with my life, so I doubted my want to succeed at that company.

All of that combined led to a whole hell of a lot of confusion.  The outcome was not pretty.  But it did teach me a lot.

(Fast forward 8 years)

This past weekend, we met with Alexandra to discuss GoNextWorld's next step into the Health and Fitness tracking.  The additions are just a few things that I have been thinking about for the past year.  During the next few months, we must not forget that simple, yet easily forgotten lesson:  the first thing that anyone will see is the person selling it. If the product is badass enough, there is only ingredient that can alter the outcome... the person.

How well do you know your product?

(SEE MORE ABOUT THIS HERE)