listen closely...

I recently watched a video of Tim Cook, Apple's CEO, giving his opinion on intuition and where it comes from.






It got me thinking about it last night, too.


To me, intuition comes down to one's own experiences. Decision making should get better with time.  The more experiences that you have in different situations, the more your "gut" knows what works and what doesn't work... and it will know how to respond and react in order to position you for a better chance to win.

The more experiences, the more your intuition will change.  It gets better.

Until a few years ago, my intuition was telling me that I should feel like less of a man if I bought Donald Duck orange juice.  Nowadays, my intuition tells me that its a financially smart purchase.

In the video, he brings up an amazing point.  He describes the pros and cons that he listed before taking his job with Apple.  From his "logical" standpoint, it didn't make sense to leave Compaq.

I can't help but think of some of the things that were on the con list.
Cons
-He would make less money (for awhile)
-He would have to move  (for awhile)
-He would have to change positions  (for awhile)
-He would have to learn the aspects of a whole new company  (for awhile)
-Less security (for awhile)
-Leave a world/job that he became comfortable with (for awhile)

To many people, these are all cons.



But, before a decision is made, one must look at the Pros list.
 Pros
-It just feels right. (now)


I know when we started GoNextWorld, that is what our Pros and Cons sheet looked like.  It was tough to explain to people, but intuition told us what decision to make.

The logical answers were not enough to beat out intuition. 

If you have been through enough in your day, then your gut knows that the cons are only temporary. 

The pros are not.


So, if you hear the voice, listen closely...


(Good luck T.P. in New Orleans)