it's there for good...

Before we began this company, I thought "business" was a relatively simple thing.  I figured " You create a product and sell it for a certain price. If the product is good, more people will want it."

Now, that all may be true... but that is just a small taste of the entire cake.

When we started the company, we neglected many, many things that we knew we would learn the hard way. 

Starting something is easy.  Keeping it going every minute, every day, every year is the hard part.

This comes down to a support system for customers to rely on, a fluent understanding the first time customer must have through an entire purchase, and a financial and operational automation that cannot have any interruption, and a brand/product that has no dead end, just to name a few. 

Everytime we would take an idea so far, we would stumble.  Our first step into the techy world,we created a rewards program that had a very poor support system. On a low budget, and team of less than 6, we had no way of continuing its growth without failing.  There was no system in place.  So, we tore it all down and started over. 

Our next venture proved that we lacked the financial automation necessary to receive payments without human involvement, which meant we had to have the customer call our service center and provide their credit card over the phone instead of doing it themselves on the computer.  This meant we needed to be PCI compliant, which would cost more money and time.  So, we needed to tear it all back down and start over in order to fix our exposed weakness.

Well,  I really could go on and on about our stumbles.  The main purpose is that every time we stumbled, there was a reason for it.  So, it needed to be addressed immediately.  Fixing the reason takes way more time than imagined, but once its there....it's there for good.

The way I see it, if you don't ever stumble (especially in you're younger days), then you are simply not going fast enough.

We all stumble.  But we do not all fix the reason why.

And when its fixed, it means you can go a little faster.  That's what we adrenaline junkies live for...

#ProjectHailMary has arrived.


 and dont forget...Social Distortion in 2 days