Dead ends. The goal is to stay away from them... and to do whatever it takes to never hit them. It's important to wake up each day and look forward to the long road still in front of you.
When you are trying to find your way through starting a business, a new job, or a new endeavor, there is one thing that always cross your mind: Will it eventually hit a dead end?
Will I eventually come to a point where it cannot go any further?
In starting a business, this is especially true. We must take steps and make decisions that ensure longevity and leave us room to always expand. I constantly ask "How creative can we get with this?"
looking back -
Our first endeavor - Entertainment and events, back in 2009. We realized this had a dead end. There was a point we would hit where we couldn't take it any further. So, we took it one step further....
Basic Card Rewards program. We realized that this had a limit. Eventually, we would hit the dead end. So, we took it one step further...
Universal Rewards Program via your Mobile Phone. We realized we were onto something. However, we still needed to take it great lengths if we wanted something that was limitless. So, we took it one step further...
Universal Mobile Rewards w/ targeted advertisements. Once we smartened up and realized that advertisements are the basic language of the business world, we made adjustments. So, we took it one step further.
Now -
Enter #ProjectHailMary
(The one that arrives in June. )
Software that tracks, shares, and rewards progress. Our bills are still paid from targeted advertisements, but now we offer a service that we can truly branch off of FOREVER.
And that is the goal: to plant a seed in these early stages that never stops growing, that never runs out of road, that never hits a dead end.
A company branded with the word "Progress". It leaves so many possibilities on the table ...and many roads around the dead ends.
#ProjectHailMary in early June, Social Distortion June 26th, 75 degree weather this week.
there is a lot to look forward to...
I can't wait.
Front row then. Will be again :)


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