HOW TO experience it all...

If you look in the back of our office, you will see a ton of manuals that we have read before we took our leap of faith into this business. 

These were all the "How to" books that gave us a basic understanding of what we were getting ourselves into.

Books like:

"How to manage rental property"

"How to start a business from the ground up"

"How to simplify marketing campaigns"

"How to live like Keith Richards"

Well, you get the gist of it.

Anyway, these can give you a basic PLAN of where to go and what to do... which can be very reassuring to the reader.  It was for us.  Naturally, like anyone else jumping into something head first, we were afraid of the possible surprises that may arise if IT DOESN'T GO AS PLANNED.

So, when we began, we were constantly trying to figure out a "fool-proof" PLAN that could not fail.  A plan set in stone without any detours in sight.  More importantly, no surprises.

This, we found out, is impossible.  Not only is it unreasonable to think there will not be any surprises, its very unhealthy.   The stuff that doesn't go as planned is what makes the day to day adventures even that much more exciting.  It's the stuff you can't take away from any manual, any book, or any documentary that will ultimately keep you going.

On Saturday around 11am, as I was watching 500 people gathering for the Jeremiah's Place 5k and donating over $10,000 to the cause, I received a text message from our chief programmer that read:

 "The new mobile advertisements are now being picked, logged in our database, and billed!  We are ready!"

 Unbelievable news from our chief programmer, 500 people contributing something amazing, and 65 degree weather...


The way I see it..

The How To books are a basic outline of what to do in order to accomplish something,

But it's stuff that you can't read in the books that will ultimately get you there...