"what if" might not be that bad...

Yesterday morning, we had a conference call that went over how the ad-xperience bid function will operate.

In order for us to have a solid product, there are many hypothetical situations that must be discussed, so we can prepare for them.  We must have a product equally beneficial to both sides of the spectrum (small businesses and large businesses).  This involves numerous "What if" statements - a serious workout for the mind. 

The bid function will operate as followed:

1.  Advertisers will be able to create ad campaigns based on who they want to target and for how long.

2.  They will be able to set budgets (per month AND per viewer).

3.   The advertiser with highest bid for each specific targeted demographic wins.  Therefore, their ad will be shown to the end user.

4.  GNW will have minimum bids per viewer (.10 cents) and maximum bids per viewer ($5.00).  In the event that two bids equal each other, the ads will be alternated.  (Monthly budgets can be set as low as $5.00)


The further we get into this project, we keep adding more and more "what if" statements.

What if... a business on the pacific coast wants an the time stamp of when their ad was shown IN PACIFIC TIME and not Eastern Time?

What if... Advertiser XYZ wants to own the entire market and buy up every open slot?

What if...we remove the "Max Bid" and Advertizser XYZ wants to bid $100 per viewer and the next bidder only bids .10 cents?

What if we introduce a "Bid Threshold" for advertisers, which will be similar to the ebay vs. Auction handling.

What if JOE BLOGGER is a skydiver and writes about Sports and athletics on his blog.  Then, applies for GoNextWorld Ad-Stars and only wants advertisements pertaining to Athletics and Sports shown on his blog, which he will directly profit from?


Like I said, the further we dive into #ProjectHailMary, the more "what if" statements are presented.

It's our job to be ready for them all.


I guess this can apply to life in general.  The more you try to do, the more "what ifs" that can come your way.

Well, maybe thats a good thing...