Last night, someone parked in my paid parking space. I made it VERY clear that if it happened again, it would be towed to Michigan.
Being clear is an art form I am trying to learn. I feel it will be a never ending process.
Being clear to the end user is the job of the sales and marketing departments of a company.
They are to answer 1) Who are they? 2) Why do they exist? 3) What is important to them that they want the end user to know?
When a company answer these questions creatively, it makes you look twice.
Take a look at this video for Herbaria Tea:
It does make you look twice.
We will do the same.
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