Mike Fallat

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Co-founder of GoNextWorld,llc. Adventure Seeker. Dog lover. Social Distortion Fan. Movie buff. Hockey connoisseur. Entrepreneur.

Wednesday, January 16, 2013

most of the time...

Most nights before I try to go to sleep (and before I put on the early episodes of Married with Children"), I read a little from "Sexy Little Numbers" - a book that highlights the importance of story-telling data. 

If you have a business and/or are thinking of starting one, I highly recommend that you read this book.
So far, my takeaway from this book is simple:  We are on the right path   but there is much more we can do.

Turning people into customers is very important.  And turning customers into frequent customers is even more important.  But, turning frequent customers into great customers is what your goal should be.  This can be accomplished in a few different ways (amazing product, aamzing prices, location, relation of customer to brand, etc)

The starting point is to know where you stand.
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Growing up playing hockey as a short, stocky, ugly dude, I knew where I stood on the hockey team.  If the puck went into the corners, it was my job to go in, fight like hell, and come out with it.  Most of the time it worked, because I knew where I stood.

Businesses must know where they stand in order to make the right decision...and come out with the puck.

As seen in our video below, our first round of reports can do this.







As you read in the last blog, we are here to accelerate the user's progress.

Members- Financially
Businesses - with sales and previously unknown information
Advertisers - Efficient, targeted, budgeted,  effective ...and soon to be automated exposure.

 It's about setting goals, figuring what you need to get there,,,and then actually doing it.
Our software will aid in this process.


In "Sexy Little Numbers", it talks about the future.  It mentions that someday, your refrigerator will be able to notify you whenyou are out of eggs.  Then, it will auto-order eggs from the store and deliver it to your house.   Total automation.  (By the way, 3 states have already legalized self-driving cars).

Since I have already made a prediction about San Francisco 49ers winning the Superbowl back in week 2 of the season, I would like to make another prediction about the future, regarding advertising...

On second thought...maybe I will save that for now and just show you in one of the next software updates.

It's still fun to keep you guessing....most of the time...



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