wild horses...

Last night was my friend's bachelor party.  And like many other bachelor parties, you never know what you are in for.  The gang met at a bar in Greenfield, but eventually migrated to the casino.
As you may know, you meet all kinds at the casino.   I witnessed a man put an absurd amount of money down on the roulette wheel.  While the others were betting the minimum, he was betting the maximum.

He took a shot it in the dark, lost a ton of money in the beginning, but when he hit....he hit big.  To many, risk is the most attractive thing in the world.  To others, its the scariest.

The word "RISK" means something different to everyone.  It is defined on wikipedia as "the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome)"

I believe businesses look at this sentence and cross out everything thats NOT in the parentheses.  They will define it as "Risk is the potential that the choice of inaction will lead to an undesirable outcome".

Truly Successful businesses do not EARN success.  They do not ASK for it.  They are not GIVEN it.

They CREATE it... by taking constant action.


GNW's new product launching next week is all about the action from many people.  Months, weeks, days, hours all lead to what you will see.  Created from nothing.

Sometimes, its only a matter of time.


Congrats Bennie and Darla!