After some soul searching this weekend, the technical division of GoNextWorld proposed an idea of building one more incentive for a consumer to use our service.
(And by soul searching, I mean... taking the bike out, making sure you got a full tank of gas, forgetting about the problem, and trying to get lost on the back roads of Pennsylvania.) Sometimes forgetting about the problem is the only way you can find the answer.
Our 45 expiration on rewards may be a thing of the past. The way we are starting to see it, if a consumer is constantly using our service (and some already do :) ), then why should we punish them by having their rewards expire. I feel very strongly that the only way a company or economy will thrive is by well-defined incentives.
Why would a person get off of unemployment if an actual job will pay them equal or less pay?
Why would a person pick up a second job if it puts them in a higher tax bracket?
Why would a person quit using a service if they get rewarded for using the service more than others?
It all comes down to incentives.
We feel that rewards should never expire for those that "Go-Next-World" (or "Keep Moving Forward") on a consistent basis.
We have one month to make it work.
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