Our mobile advertisement revenue stream, that will be popping up in 2013, has already started to take form. Mobile advertising has just started this past 3-5 years and it makes up less than 2% of all advertising in U.S right now. However, more than 10% of internet users are mobile users. And it is growing each year. I cant imagine 5 years from now. So, we NEED to be effective, but we still need to be profitable.
Finding the right balance, just like anything else, is a process.
Estimations are near $2.00 CPM for page 2 advertisements and $1.50 CPM for banner ads through the GNW web-store.
Since mobile advertising is still somewhat a a new tool, there is no proven strategy just yet. But, we got some ideas....
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