Approximately 25,000 people were expected to be at the Irish Festival this weekend. This was a perfect stage to see what works and what doesnt work when it comes to clearly communicating our business to a person that will give us 4.5 seconds of their attention.
To be honest, we need to clearly communicate our business to the average person in less than 1 second. This is easy for businesses that build/sell lamps, home remodel, and sell tickets. A person can walk by and know what they do without asking questions. But when they see something new and different like GoNextWorld, it does not pop up on their radar.
To combat this, we must simplify. Like I said in a previous blog, this is the month of simplifying everything.
GoNextWorld Rewards - The World's Most Universal Rewards Program.
Dont worry, we are still going to keep the creative spirit alive, but it will be aimed towards other sectors of the company.
As the block of ice is chiseled down to a piece of art, our focus narrows.
Its more clear than ever what it takes to break through the target before we really can open the wings and let the world know what GoNextWorld can do.
Tonight, to celebrate some of the recent accomplishments, our affiliate, Summit Computer Networks and some of the GoNextWorld team is going to the Rush concert. Its time to let the hair down and have some fun. I can't wait...
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