Yesterday, we filmed our next advertisement. This time we did things a little different than our last one. 30 seconds on TV goes by in a blink of an eye, so I want to make damn sure that anyone that sees it, knows what is important to us.
To us, the first commercial ads are for one purpose - How do people respond in a small market before unleashing the full attack. We are not selling a physical commodity. We are bringing a new service to the world. The right words are extremely important in the attempt to get them to feel something every time they see our brand. To do this, it means showing our culture, our values, our soul on center stage. And I do not believe money would be the answer. It would help, but it is not the answer.
Some of the most brilliant marketing campaigns from successful companies I have seen come across, to many, as unthinkable. Is Coca Cola really better than Pepsi? Nike better than Reebok? Geico better than Progressive?
Take a look at their marketing campaigns. Especially in their beginning. Unthinkable. This is what excites me.
Time to have some fun...
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