If you saw this every time you woke up, would this mean anything to you? Wait, don't answer yet (i am afraid of your answer). Recently, a a person asked me "what is the meaning of your logo?" So, I felt I had to write it down.
It is difficult to capture the essence of "A software company that embodies
-the ability to show businesses an up to date full snapshot of their current customer demographics by way of a universal cardless rewards program" in an image.
But, I think we did a pretty damn good job. Hopefully, when you look at this, the two words come to mind (other than "red arrow") is "MOVING FORWARD".
And that is all we want to do. Our program can help the businesses move forward with new advertising strategies (and see if they actually work) and ultimately their bottom line. The rewards program gives the customers the ability to move forward and save money on everyday spending WITH EASE.
The beauty of GoNextWorld is that the title can mean something different to everyone. We are not bound to just a rewards program, a loyalty program, or anything else that may strike response "oh, I have heard of something like that before". Its so much bigger than that.
This is the symbol that will be on your iphone, the businesses POS system and hopefully pinned on your refrigerator.
So, next time your child comes home from kindergarten with a picture of a red arrow, please make sure you tell them what it means...
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