embrace it, learn it, live it
First Time Customers –
How to increase – Advertising, additions/changes of specials
on certain days. See trends within this
report and make necessary changes. For
example, Wednesdays are slowest days between 12 and 3. Make changes by offering an incentive for
customers and then see if it actually
works by reviewing next reports.
First time customers may become repeat shoppers, which is the ultimate
goal. If the percentage of first time
customers that turn into repeat shoppers GROWS, you are doing something correct. These reports can help gauge if what you are
doing is correct or not. Make changes,
evaluate results, keep moving forward. Growing
First time customers = your advertising is working. Zip codes, Ages, and genders will show you
who is actually responding to your advertising.
Repeat Customers –
After you attract new customers, you can view the frequency at
which people revisit your business. This
will help you see if your products and prices are actually BRINGING THEM BACK
and HOW FREQUENTLY. The value of a business can weigh greatly on
repeat customers. Now, you can see how
much of your business is actually from repeat shoppers and the transition from
new customers to repeat customers. Some businesses may track this to evaluate
value in regards to how successful their business is at attracting consistent shoppers. Are your repeat shoppers predominantly male
or female? What is the largest
percentage of age demographics? What zip
code are they coming from? The only way
to move forward and track progress is to know where you stand. A growing repeat customer base means your product,
service, and/or prices met their needs. Obviously,
if this is consistently going up each period, you are on the right path. If it is not, you can make changes regarding
product, service, and/or price. Then,
see if it actually works in a relatively short
amount of time.
Number of Different Customers –
This signifies variety in a given period of time. The true popularity of your business will be
shown through the number of unique customers.
This can be one of the significant highlights on how well you are
capturing the attention of the general public within a given day, week, month
or year. As the number of different
people grows, you will be able to witness stronger trends among ages, gender,
times, days, transactions, sales, and zip codes. Businesses without GoNextWorld may know the amount
of customers that visit their business, but they do not know the number of
unique visits. This is comparable to a
website that has 100 hits by 100 different people. Some websites have 100 visits, but only by 10
different people. Obviously, you would
rather reach 100 different people.
GoNextWorld can calculate this for your PAYING CUSTOMERS. Know where you stand, make changes to draw in
more unique visitors, and keep moving forward.
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