When I was a kid, I would watch anything about Bonnie and Clyde, Evel Knievel, Buddy Holly and even the Lifetime movies like "The Burning Bed"/The Betty Broderick story. (and still do)
The one that stood above the rest to me... is Billy the Kid. Hell, I still read about him.
There are many things that interest me about his life, but his participation in the Lincoln County War is what rings a bell.
To those in the dark on this matter, The Lincoln County War was a battle in the later 1800's -The Regulators*** VS. a bunch of corrupt politicians and corporate business leaders.
(I highly recommend you turn on the history channel and watch a little about it (and Pawn Stars) if you have the means...so choice.)
Anyway... This is the direction we went with for the first GoNextWorld commercial - Launching TOMORROW.
People have asked about the video and why we went with the "western" feel.
The short answer is: We wanted to do something different.
The obvious answer: Bring down the bad guy, get a reward, right?
Besides the fact that our producers are brilliant when it comes to video quality, neither answer is good enough. We wanted it to have a stronger meaning. Like the movie "Forrest Gump", there are many hidden messages. (I will give my thoughts on Forrest Gump in a later blog)
The philosophical answer: The American Frontier/ Wild West history was a bunch of stories about the merging of people to defend a community and a way of life. Few versus many, right versus wrong.
Since last year, I know 8 small businesses in the Pittsburgh area that went out of business due to corporate restaurants and corporate gyms. I'd say that's a threat to our community.
I think we captured that and we hope you like it. If not, there's always our next commercial featuring a wicked cute beagle probably dressed as a frog.
-Mike
***Regulators - Gang of justice seekers in 1878 in Lincoln, New Mexico /// A championship winning hockey team in 2003 from North Hills, PA.
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